SEO copy writing, put simply, is writing for the search engines. In other words, you’re writing for the web while keeping your prospects and search engines in mind at all times. This type of writing creates content for sites that makes sense to readers but also causes you to rank higher on the search engine results page. This is not to be confused with keyword stuffing. You cant just take the copy from your site and then throw in a bunch of keywords wherever you want. The idea behind SEO copy writing is that the search engines of today look for sites that have original content and are also updated regularly, as this will rank your page higher.
Before you even start writing for the search engines, its important to know who your target market is. This is important because without knowing who your target audience is, you wont know what keywords to use. The choice of your keywords will make or break your campaign, and the only way to get it right is effectively research and understand your niche market. With this information, you can write compelling copy with all the appropriate keywords. For example, if your site is about Yoga, you have to look into the topic to find keywords that are right for targeting. Google highly values the h1 tag, so youll want to make use of it when writing the title. However, make sure you use the same words in the text as are present in the title. This tip of using h1 tags can quickly boost your rankings, even though most people ignore it. Make sure you also use the h2 tag for your sub headings. Anik Singal brings a new chapter to the internet and affiliate marketing world with his latest course. Look at it at this Empire Formula internet site.
Google likes when the tags in the and DESCRIPTION are similar, so use the same keywords in the tags for your main titles. Dont make the mistake of repeating keywords too often in the tags or in the title, as it could be mistaken for spam.
Overall, SEO copywriting can take some effort and time to learn. But once you get the hang of it, youll know exactly how to impress the search engines and at the same time give your readers the information they are looking for.
Search engines will pay you back for your effort but only if you play by the rules.